Restaurant Manager's Handbook: Financially Successful Food Service Operation

The Restaurant Manager's Handbook, a multiple award-winning publication, is the best-selling book on running a successful food service operation. The fifth completely revised edition of this book includes cutting-edge material essential for managing a restaurant in the modern age. This new edition features case studies from professionals covering topics such as restaurant branding, franchising, effective layout and remodeling, cost-effective menu planning, food sourcing options, food safety and IoT technology, smart phone apps for scheduling and communication, digital marketing, recent trends in the restaurant business, managing online feedback, and innovative web-based promotional strategies. Throughout the book, readers will find numerous fun facts that make even the most mundane topics engaging and interesting.

The fifth edition of the Restaurant Manager's Handbook is an invaluable resource for existing restaurant owners or managers, as well as those considering a career in restaurant management or ownership. All chapters have been updated with new information focusing on the progress and implementation of technology. Readers will find additional tips to help restaurant owners and managers handle labor and operational expenses, rework menus, earn more from better bar management, and introduce up-scale wines and local, organic menu items for profit. This comprehensive guide is an essential reference for anyone in the food service industry, covering the entire process of a restaurant start-up and ongoing management in an easy-to-understand way.

The book provides methods to increase the chances of success and avoid the many mistakes that can doom a restaurateur's start-up due to lack of experience. Readers will have access to profitable menu planning, sample restaurant floor plans and diagrams, successful kitchen management, equipment layout and planning, food safety, Hazardous and Critical Control Point (HACCP) information, and successful beverage management. It also covers setting up computer systems to save time and money, updated IRS tip-reporting requirements, accounting and bookkeeping procedures, auditing, successful budgeting, and profit planning development.

Readers will learn how to generate high-profile public relations and publicity, initiate low-cost internal marketing ideas, and master the use of social media to increase outreach and sales. This all-inclusive handbook provides everything necessary to learn how to set up, operate, and manage a financially successful food service operation in the modern world.

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